Chanel Beauty floor program

The brief

Chanel Beauty runs boutiques inside department stores across the country. Every one has to look the same: same floor, same color, same finish, whether it opens in California or Florida. Stores open and remodel on their own schedules, so the floor had to be ready whenever a store was.

What we supplied

We supplied the porcelain floor program for more than 25 Chanel Beauty boutiques from 2021 to 2025, inside Macy's, Bloomingdale's, Saks and Dillard's, from West Covina in California to Bal Harbour in Florida. The spec used two 24 x 24 inch porcelain tiles: a polished charcoal and a white with a natural finish.

How it came together

A rollout like this is mostly logistics. Each order was shipped straight to its store, not to a central warehouse. Boxes were labeled with Chanel's spec code so the installers knew exactly what they had. Deliveries were booked by appointment, with a liftgate truck, and coordinated with each store's site contact.

Keeping the same tile and finish across years of orders mattered as much as any single delivery.

The result

The result is one consistent floor across more than 25 boutiques in four department-store chains. A shopper sees the same Chanel floor in every store, which is exactly what a brand program is for.